Oregon State University basketball coach Craig Robinson is featured in the latest issue of Business Week for choosing basketball over business. 

People wouldn’t know Craig Robinson if I wasn’t the brother-in-law of the President. It gives me a little bit of brand recognition and helps with recruiting. I tell my players that everybody’s watching what they do. It brings more pressure, but that’s life. I also tell my players what my parents told me: Don’t pick your career on the amount of money you make. When I got a chance to buy all the stuff I wanted, I discovered it didn’t mean a thing.